https://www.growthpulp.com/index.html A personal record of Google Ads, Meta Ads, analytics, and conversion optimization — tested, not theorized. en-us https://www.growthpulp.com/post.html?slug=google-ads-ai-max-search-campaigns-2026 https://www.growthpulp.com/post.html?slug=google-ads-ai-max-search-campaigns-2026 Sat, 20 Jun 2026 00:00:00 GMT Platforms are getting smarter, search behavior is changing, and keyword-only campaigns are no longer enough. Here’s how advertisers can use Google Ads AI Max without losing control. https://www.growthpulp.com/post.html?slug=algorithm-is-dead-paid-social-2025 https://www.growthpulp.com/post.html?slug=algorithm-is-dead-paid-social-2025 Wed, 17 Jun 2026 00:00:00 GMT Platforms are getting smarter, but so are users. Here’s the framework top-performing accounts are using to cut through the noise — without doubling their ad spend. https://www.growthpulp.com/post.html?slug=tiktok-vs-reels-budget-allocation https://www.growthpulp.com/post.html?slug=tiktok-vs-reels-budget-allocation Fri, 12 Jun 2026 00:00:00 GMT A practitioner-level breakdown of CPMs, creative fatigue rates, and audience overlap between the two platforms — with real account data. https://www.growthpulp.com/post.html?slug=writing-for-humans-robots-research https://www.growthpulp.com/post.html?slug=writing-for-humans-robots-research Wed, 10 Jun 2026 00:00:00 GMT AI can summarize anything in seconds. That makes the human judgment in your ad copy and landing pages more valuable, not less — if you know where to apply it. https://www.growthpulp.com/post.html?slug=seven-touch-rule-outdated https://www.growthpulp.com/post.html?slug=seven-touch-rule-outdated Mon, 08 Jun 2026 00:00:00 GMT The old marketing rule of thumb assumed linear, controllable journeys. Today’s buyers don’t cooperate. Here’s the model that actually predicts conversion. https://www.growthpulp.com/post.html?slug=google-ads-quality-score-lying https://www.growthpulp.com/post.html?slug=google-ads-quality-score-lying Mon, 08 Jun 2026 00:00:00 GMT Quality Score looks like a health metric. It’s actually a pricing lever — and optimizing for the number directly can quietly raise your costs. https://www.growthpulp.com/post.html?slug=organic-reach-illusion https://www.growthpulp.com/post.html?slug=organic-reach-illusion Fri, 05 Jun 2026 00:00:00 GMT Organic reach didn’t die. The expectation that it should behave like paid reach did. Here’s how to reset the metric you’re actually optimizing for. https://www.growthpulp.com/post.html?slug=content-moat-ai-cant-replicate https://www.growthpulp.com/post.html?slug=content-moat-ai-cant-replicate Tue, 02 Jun 2026 00:00:00 GMT Generic content is now free to produce at infinite scale. That makes a handful of genuinely defensible content assets more valuable than ever. https://www.growthpulp.com/post.html?slug=meta-advantage-plus-honest-review https://www.growthpulp.com/post.html?slug=meta-advantage-plus-honest-review Thu, 28 May 2026 00:00:00 GMT No vendor spin — just what Advantage+ actually did to CPA, creative diversity, and reporting clarity across real accounts. https://www.growthpulp.com/post.html?slug=creative-testing-cadence-that-works https://www.growthpulp.com/post.html?slug=creative-testing-cadence-that-works Fri, 22 May 2026 00:00:00 GMT Most accounts test creative too slowly to learn anything and too randomly to act on what they find. Here’s a cadence that fixes both. https://www.growthpulp.com/post.html?slug=linkedin-organic-b2b-playbook https://www.growthpulp.com/post.html?slug=linkedin-organic-b2b-playbook Mon, 18 May 2026 00:00:00 GMT LinkedIn organic reach for company pages is mediocre. For founders and employees, it’s one of the best distribution channels in B2B right now. https://www.growthpulp.com/post.html?slug=instagram-algorithm-changes-2026 https://www.growthpulp.com/post.html?slug=instagram-algorithm-changes-2026 Sun, 10 May 2026 00:00:00 GMT A breakdown of the most recent ranking signal shift and the ad formats that are gaining or losing distribution because of it. https://www.growthpulp.com/post.html?slug=b2b-content-calendar-system https://www.growthpulp.com/post.html?slug=b2b-content-calendar-system Wed, 06 May 2026 00:00:00 GMT Not a template — a system. How I plan twelve weeks of content in a single two-hour session without losing flexibility. https://www.growthpulp.com/post.html?slug=seo-in-an-ai-overview-world https://www.growthpulp.com/post.html?slug=seo-in-an-ai-overview-world Wed, 29 Apr 2026 00:00:00 GMT Search results increasingly answer the question before a click happens. Here’s what’s still worth ranking for — and what isn’t. https://www.growthpulp.com/post.html?slug=email-newsletter-deliverability-2026 https://www.growthpulp.com/post.html?slug=email-newsletter-deliverability-2026 Mon, 20 Apr 2026 00:00:00 GMT Open rates dropping isn’t always a content problem. Often it’s an infrastructure problem nobody is watching. https://www.growthpulp.com/post.html?slug=retargeting-windows-rethink https://www.growthpulp.com/post.html?slug=retargeting-windows-rethink Tue, 14 Apr 2026 00:00:00 GMT A 30-day retargeting window made sense when attribution was generous. It doesn’t anymore. Here’s how to right-size it. https://www.growthpulp.com/post.html?slug=short-form-video-script-structure https://www.growthpulp.com/post.html?slug=short-form-video-script-structure Tue, 07 Apr 2026 00:00:00 GMT I reverse-engineered 200 top-performing short-form ads. The structure underneath almost all of them is remarkably consistent. https://www.growthpulp.com/post.html?slug=community-led-growth-isnt-free https://www.growthpulp.com/post.html?slug=community-led-growth-isnt-free Mon, 30 Mar 2026 00:00:00 GMT Community gets pitched as a low-cost growth channel. The real cost is time and consistency, and most brands underestimate both badly. https://www.growthpulp.com/post.html?slug=editorial-style-guide-that-scales https://www.growthpulp.com/post.html?slug=editorial-style-guide-that-scales Sun, 22 Mar 2026 00:00:00 GMT Most style guides are written once and ignored from the second draft onward. Here’s how to build one that actually gets followed. https://www.growthpulp.com/post.html?slug=attribution-models-compared https://www.growthpulp.com/post.html?slug=attribution-models-compared Sun, 15 Mar 2026 00:00:00 GMT There’s no universally correct attribution model — only one that matches the decision you’re actually trying to make. https://www.growthpulp.com/post.html?slug=paid-search-budget-pacing-mistakes https://www.growthpulp.com/post.html?slug=paid-search-budget-pacing-mistakes Mon, 02 Mar 2026 00:00:00 GMT Pacing issues rarely show up as a single dramatic failure. They show up as a slow, hard-to-diagnose CPA creep over months.